Sports Innovation refers to the application of new ideas, technologies, and methodologies aimed at enhancing athletic performance, improving fan engagement, and creating efficient operational processes within sports. It encompasses the development and integration of advancements in areas such as wearable technology, data analytics, virtual and augmented reality, and smart sports equipment. Sports Innovation can also involve new business models, marketing strategies, and event experiences that leverage contemporary trends and consumer preferences. The ultimate goal is to drive progress in the industry, elevate the spectator experience, and promote overall growth within the sports ecosystem.