Sport Business refers to the commercial sector of the sports industry that encompasses various activities related to the management, marketing, and financial aspects of sports organizations and events. It includes the operations of professional and amateur sports teams, leagues, sports marketing agencies, sports media, sponsorships, and merchandise sales. The field also covers the strategic planning and analysis necessary for enhancing revenue generation and brand value in sports, as well as the relationship between sports entities and their stakeholders, such as fans, sponsors, and broadcasters. Sport Business aims to optimize the profitability and sustainability of sports enterprises while promoting the sport itself.