Sports business refers to the commercial aspects of sports and recreation, encompassing the management, marketing, and financial operations within the sports industry. This field includes various components such as professional and amateur sports organizations, sporting events, sponsorships, merchandise sales, broadcasting rights, and the overall promotion of sports as a commercial enterprise. Sports business professionals may work in areas such as sponsorship negotiation, event management, sports marketing, athlete representation, and facility management, aiming to generate revenue and create sustainable business practices within the sports sector. The sports business landscape is influenced by trends in consumer behavior, media rights, technology advancements, and the increasing globalization of sports.