Innovation refers to the process of creating and implementing new ideas, products, services, or methods that significantly improve upon existing standards or practices. It encompasses the introduction of novel concepts or improvements that enhance efficiency, effectiveness, or quality. Innovation can occur in various forms, including technological advancements, business models, and organizational practices. It often involves a multidisciplinary approach, drawing from creativity, research, and development to solve problems or fulfill unmet needs. Overall, innovation is crucial for progress and competitiveness in various fields, driving economic growth and societal advancement.