Fan engagement refers to the interactions and connections between a brand, organization, or individual and their fans or audience. It encompasses a variety of strategies and activities designed to build a strong relationship with fans, enhance their loyalty, and encourage active participation in the brand’s community. This can include social media interactions, events, promotions, and exclusive content tailored to fans’ interests. Effective fan engagement aims to create a sense of belonging and involvement, fostering emotional connections that can lead to increased support, advocacy, and ultimately, a deeper commitment to the brand or entity.